Just Dishin® is a hockey streetwear brand founded by Matthew Keeler and Ben Madafferi in a small college dorm room at St. John Fisher College in Rochester, NY.

This brand represents a movement of self-expression in hockey culture.  We represent a new generation of players and creatives from all walks of life.  Since day one, each design is created in-house and is inspired by art, music and fashion

Our products are constructed with the highest quality and the utmost attention to detail.  We strive to create timeless pieces in limitless styles.