DISHIN® and New Era® Launch Second Major Collection Starring Sabres’ Tage Thompson
Fall/Winter 2025 release debuts DISHIN’s first-ever hockey jersey
Buffalo, NY – November 21, 2025 – Buffalo-based fashion label DISHIN® is once again joining forces with international sports and lifestyle brand New Era® to release their second major collection, dropping Fall/Winter 2025. The campaign features Sabres’ star forward and future USA Olympian Tage Thompson, who is featured in the rollout as the model for the collection’s photo and video campaign.
At the heart of the collection is a milestone piece: the first hockey jersey ever designed by DISHIN®. The jersey is loaded with detail, featuring over ten embroidery elements, a large, embroidered back hit, founding-date numbering “19/20,” a classic vintage-inspired colorway, and a custom jacquard-style collar with a liquid chrome Smiley patch. The result is a jersey that fuses heritage hockey aesthetics with a modern streetwear edge.
The full lineup goes far beyond the jersey. Fans can expect a bomber jacket, a long sleeve, two pairs of pants, and eleven headwear styles spanning New Era classic silhouettes like 59FIFTY®, 9FORTY® A-Frames, Golfers, Trucker hats, Beanies, and Strapbacks. Each piece reflects DISHIN’s commitment to pushing design boundaries, delivering bold concepts, and intricate craftsmanship.
“This collaboration is special to me because it represents Buffalo, hockey, and fashion all in one,” said Thompson. “It’s exciting to see a brand like DISHIN pushing boundaries and creating something authentic for the game and the city.”
Creative direction comes from Matthew Keeler, owner and founder of DISHIN, whose background bridges hockey and fashion. “Working with New Era again allows us to think bigger,” Keeler said. “Our first collab set the tone, but this time we wanted to push ourselves—taking risks with embroidery, textures, and introducing our first hockey jersey. It’s a true celebration of where we’ve been and where we’re headed.”